Worcester's winter TV campaign
As the weather starts to turn chilly, we all enjoy being able to just flick our heating on.
As the leading manufacturer of boilers in the UK, we have launched a brand new advertising campaign showing just how much we rely on our heating and hot water system to keep us warm and comfortable – and why we should be looking after it.
Relaying the brand’s reputation for quality and reliability the ‘Thank Worcester for That’ campaign will appear on our screens, over the airwaves and in national press right through the winter, ending in December 2010.
Each part of the campaign shows a range of people in everyday situations enjoying a feeling of warmth and comfort - all with the peace of mind that they have Worcester products, such as our high-efficiency Greenstar condensing boilers, installed in their home providing all of the hot water and heating they need, when they need it.
The first in the series of endearing ‘Thank Worcester for that’ 30 second TV adverts will appear across the UK from the beginning of October.
Ray Mears’ ‘Wild Britain’ sponsorship
Then giving its own take on surviving winter, Worcester is also sponsoring the new series of Ray Mears’ Wild Britain on ITV1, which airs on 11th October.
The clips show real Worcester installers offering their essential hints and tips on saving energy and making sure your heating system remains efficient, effective and hassle-free, as the winter weather sets in.
Date published: 30th September, 2010Return to News