As warm as Worcester... That's purr-fect
- Worcester the Cat returns to screens with biggest ever Winter advertising campaign for Worcester Bosch
- The furry star hopes to make the UK feel as Warm as Worcester
- Worcester’s story will hit screens, radio and social media from 29th October
This October we will be taking to your screens to spread warmth to millions of homeowners across the UK with the return of our best TV, radio and digital advertising campaign to date – all fronted by our furry friend, ‘Worcester the Cat.’
We know cats love to be warm, and Worcester the cat showcases just how much he relies on his home being kept cosy and inviting.
The story follows Worcester the cat taking control of the heating to ensure he and his friends can relax and play in comfort. Simply by using the new Bosch EasyControl, he can easily keep his home just how he likes it, with the family’s Worcester Bosch boiler working efficiently to maintain the temperature he wants.
From 29th October, look out for the advert on major channels including ITV, Sky and Channel 4, as well as on VOD, YouTube and social media, where you can catch even more of Worcester’s antics whilst his owners are out, including our new 10 second adverts. A radio version will feature on stations such as Absolute, Magic and Classic – and hopefully our link to Global Traffic News, will help us raise a smile on the coldest of drive time journeys too.
We were delighted to get involved with The University of Worcester’s Energize Worcester campaign; a long-term research project that looked to understand students’ attitudes towards energy management.