Say hello to Worcester The Cat - The star of our £2m advertising campaign
- Worcester the cat, stars alongside our great range of boilers and controls in our latest TV, radio, online and print advertising
- The £2M campaign will reach 16 million potential customers and is guaranteed to be viewed by more than 2.3 million households
Worcester the cat is the star of our new £2m advertising campaign, which will reach the screens of 16 million potential customers via ITV, Sky and Channel 4.
In the advert, Worcester the cat is shown adapting the heating to suit his tastes when his owners are out. Worcester also features on some of the nation’s best-loved radio stations, including Absolute, Magic, and talkSPORT.
To ensure maximum reach and effectiveness, Sky’s AdSmart technology stores the advert in a viewer’s Sky Box, to make sure that it only plays when the TV is being watched. As a result, the advert will be guaranteed to be viewed by more than 2.3 million prime target households.
Half a million of those potential customers who see our advert on Sky TV will also receive direct mail. This integrated approach ensures potential customers are already warming to Worcester Bosch, even before receiving the direct mail message.
We were delighted to get involved with The University of Worcester’s Energize Worcester campaign; a long-term research project that looked to understand students’ attitudes towards energy management.