Say hello to Worcester The Cat - The star of our £2m advertising campaign
- Worcester the cat, stars alongside our great range of boilers and controls in our latest TV, radio, online and print advertising
- The £2M campaign will reach 16 million potential customers and is guaranteed to be viewed by more than 2.3 million households
Worcester the cat is the star of our new £2m advertising campaign, which will reach the screens of 16 million potential customers via ITV, Sky and Channel 4.
In the advert, Worcester the cat is shown adapting the heating to suit his tastes when his owners are out. Worcester also features on some of the nation’s best-loved radio stations, including Absolute, Magic, and talkSPORT.
To ensure maximum reach and effectiveness, Sky’s AdSmart technology stores the advert in a viewer’s Sky Box, to make sure that it only plays when the TV is being watched. As a result, the advert will be guaranteed to be viewed by more than 2.3 million prime target households.
Half a million of those potential customers who see our advert on Sky TV will also receive direct mail. This integrated approach ensures potential customers are already warming to Worcester Bosch, even before receiving the direct mail message.
Cherry’s family have spent 26 wonderful years in their beautiful Cotswold stone home, in the heart of Bourton-on-the-Water, and when she saw a Facebook post prompting her to enter Worcester Bosch’s competition to win a brand-new boiler, Cherry didn’t hesitate to submit her entry.
Jon Buckle, who is part of our Research and Development team, has been an RAF Reserve for the past 20 years, and was invited to the prestigious event in thanks of his work for the force.
Until the 30th September 2018 homeowners across the UK and Ireland will be able to benefit from the Worcester Bosch guarantee promotion.