New TV Campaign and £50 Cash-back on Wave Controller

New TV Campaign and £50 Cash-back on Wave Controller

Published: 01-03-2016

  • £50 homeowner cash-back available on a Wave until 30th April 2016. Please note, this promotion is now closed.
  • Worcester sponsors ITV’s Bear Grylls: Mission Survive
  • Sponsorship forms part of a year-long integrated advertising campaign

March will see the launch of our latest consumer communication campaign as we look to demonstrate the benefits of our flagship Wave smart internet-connected controller to millions of installers and homeowners across the country.

We are sponsoring the second series of ITV’s ‘Mission Survive’, fronted by Bear Grylls, which hit the screens on 3rd March 2016. This series once again follows eight celebrities as they face a 12-day survival mission to test their skills, build comradeship and overcome their fears.

Tying in with the outdoors theme of the show, each ‘GoPro’ style clip is shown either side of the commercial breaks and sees people taking on a host of challenges, from white water rafting to rock climbing, safe in the knowledge they can control their boiler at home thanks to the Wave smart internet-connected controller and free Wave App from wherever they are.

To accompany the campaign, we’re offering £50 cash-back for homeowners who buy and register a Wave between 1st March 2016 and 30th April 2016.

To find out more information about our campaign, click here, or watch the adverts here.


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