News

Worcester sponsor's 'Bear Grylls : Mission Survive' on ITV

Published: 19-02-2015

• Sponsorship of ITV's new 'Mission Survive' series fronted by Bear Grylls
• The latest consumer advertising campaign will promote the benefits of the Wave Smart controller.
• Sponsored ident will appear either side of the commercial breaks

This month sees the start of our sponsorship of ITV's new 'Mission Survive' series fronted by Bear Grylls. The show sees eight celebrities face a 12 day survival mission unlike anything they've ever experienced before.

Each of the six hour-long episodes will feature our idents either side of commercial breaks, where viewers will see the benefits of being able to control their heating from anywhere using the Wave app and smart controls.

Speaking of the campaign, Sue Pennington, our consumer brand manager said: "This campaign gives us the chance to raise brand awareness and we are delighted to be sponsoring a prime series on ITV's flagship channel.

'The Wave gives control back to the homeowner and allows them to monitor their heating, hot water and energy usage - even from afar.

"With the celebrities enduring some of the toughest, and undoubtedly cold, conditions we are sure they will wish to return home to a warm home and a hot bath and with the Wave app and controller they can do just that."

The first episode will be hitting TV screens on Friday 20th February at 9pm