Reduce your carbon footprint and become a carbon reducing hero, with our new campaign

Reduce your carbon footprint and become a carbon reducing hero, with our new campaign

Published: 01-11-2021

We are proud to announce the launch of our latest sustainability campaign across TV and online, which looks to educate and inspire homeowners to become Carbon Reducing Heroes by making a switch to greener home heating.

Many of us would agree that we could do more to be more sustainable, with statistics revealing that 71% of us worry about climate change every day. But, while in reality there are lots of ways we can make a difference, knowing how to do so is often a real difficulty.

From 1st November, consumers and installers can access a new dedicated area on our website, which is packed with tips, FAQs and myth-busters that detail how we can all make small changes and become Carbon Reducing Heroes in minutes.

A TV advertising campaign, running for four weeks across November for UK viewers, will highlight our green technologies and how consumers can make sustainable changes in their own home.

One of the biggest changes consumers can make in the fight against climate change is in their home’s heating set-up. By choosing to make the switch to a newer, more efficient boiler, they will have taken the first big step to heating their home more sustainably, as well as future proofing their home for emerging greener technologies.

Victoria Billings, Director of Marketing, comments: “We are fully focused on warming people’s lives and securing a sustainable future for the nation. I encourage all consumers to visit our dedicated website and take a look at how you can make changes to reduce your carbon footprint.

“On average, over half of our annual household energy bills come from heating our homes. Recycling, changing your eating habits, fitting LED light bulbs and opting for greener heating solutions are just some of the many ways you can live more sustainably, and are all changes that can make the world of difference.”

Installers across the UK are championing the campaign in order to provide homeowners the support and confidence to start making greener choices when it comes to home heating.

To become a Carbon Reducing Hero, check out the hints and tips on the changes that can be made to live more sustainably at home, while consumers can also find more information on our ‘Future of Heating Hub’.


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