Introducing our new heat pump mascot
We are pleased to introduce our new heat pump mascot...
...alongside an updated next-generation design for our longstanding boiler mascot ‘Bobby’!
Our new heat pump made its debut with us running a competition for our network of Worcester Bosch Accredited Installers to vote on what Bobby’s new friend should be called. With over 350 installers voting, Harley the Heat Pump was the most popular name beating the likes of Huxley, Henny and Hadley.
Bobby the Boiler was first introduced as our mascot 24 years ago, after a young boy entered a drawing of the character in our Environment 2001 Awards. Bobby became a central character in our children’s book ‘Picture A Greener Future’ published in 2006 with over 400,000 copies distributed to date. Bobby has been a much-loved part of the brand ever since, with his new, next-generation design now complementing our latest Greenstar boiler range.
Nicola Fisher, our PR Manager, said:
"We are delighted to launch our next-gen Bobby and his new heat pump buddy Harley to the installer community. It was time we introduced a heat pump mascot, given how much the UK heating market has changed. There is now a greater need for multi-tech options when it comes to keeping our homes warm. It also felt fitting to give Bobby a well overdue makeover at the same time to better reflect the sleek designs of the boilers we sell today.”