Feeling The Heat – Is the Trusty Boiler Britain’s Most Loved Appliance?
- 85% of us plan to keep our home heated at over 18°C this winter
- 75% of Britain typically take a warm bath or shower at least once a day
- 67% of Brits wash up with warm water by hand once a day
- 39% of households cook a roast dinner at least once a week, with one in twenty (5%) roast addicts cooking one every day
At Worcester Bosch we have launched research findings demonstrating daily boiler habits across Britain as the national ‘boiler switch on’ gets underway1. The vast majority (92%) of Brits are aware that a boiler breakdown would have an impact on their day to day life this winter and the survey reveals that the appliance is truly at the heart of everyday home life.
Our survey also reveals household differences in how the boiler is used, with the younger generation found to be swerving household chores such as washing up after a meal (48% of those aged 55+ wash up by hand twice a day or more vs. 30% of those aged 18-24).
Additionally, when quizzed on whether they do the most washing up at home, only 18% of Brits said that washing up responsibilities are shared equally across their household.
When looking at daily heating habits across the nation, our survey found that those in the North West of England feel the cold more than the rest of Britain, with 61% of the region preferring to keep their house heated over 20°C during the winter months.
This figure is 20% higher than the hardened souls of the West Midlands, of whom only 41% keep their house heated at over 20°C – the lowest of any region in the survey.
The annual autumn ‘boiler switch on’ is in full flow this week1 as the boiler once again takes its place as one of the most relied upon members of the household. Vic Billings, our Director of Marketing here at Worcester Bosch said “Ahead of the winter months, our survey has demonstrated to us that the boiler is the heart of home life, be it the queues for the shower in the morning, the reliance on hot water for washing up or debates over the thermostat. That’s why we believe it’s so important to have a reliable boiler that you can trust that’s been fitted by a skilled installer, as well as making sure you have it serviced regularly so it continues to warm up your everyday life.”
We are proud to announce that we are supporting the Time to Change Employer Pledge, which aims to change the way people think and act about mental health in the workplace.
Our new survey reveals Britons have warmed up to the boiler’s role as the true heart of home life.
All of us here at Worcester Bosch are delighted to announce that for the 10th year, we’ve been awarded Which? Best Buy status for our range of boilers.